The sale of Barcelona’s assetsthe famous economic levers from which Joan Laporta speaking since he took office as president on March 17, 2021, he has entered a different and unexpected dimension. Until a few weeks ago, the idea of the Barça entity was to sell 49% of the shares of the audiovisual content producer Barca Studios and the same percentage of Barça Licensing and Merchandising (BLM), the company that sells the club’s official products, to specialist companies or funds in each sector. That is, find partners that they help to develop the projects and that they contribute immediate capital in exchange for keeping a high shareholding percentage, always lower than the one that the Catalan club had to maintain.
After studying and analyzing other options, the situation has changed. Today and as far as you know GOAL, Barcelona negotiates with several companies the transfer of the rights of its subsidiaries for a certain time. That is, the idea is not sell the assets, but assign part of their rights for a limited period. The specialized media “2Playbook” announced last Friday that the Barcelona entity was finalizing the negotiations for Barça Studios and BLM with a consortium made up of Fanatics and Investindustrial, information that the club confirmed to this medium. This Tuesday morning, “Mundo Deportivo” published that Barça was making progress in the sale of these assets for about €400 million (200M for each of them) and for 10 years. consulted by GOALBarcelona sources confirmed the negotiations but clarified that there is talk of “transfer of rights for a certain time” and not from a formal sale of the shareholding.
As explained by the Barcelona entity, the talks are still open but they hope to close the operation before June 30, something that would allow closing the financial year with benefits and, consequently, expanding the salary limit right now negative by 144 million euros. Today, Barcelona continues to talk with interested companies in its subsidiaries to convince them of the idea of giving them 49% of the rights for a specific time, something for which the club is optimistic. Now, the money that Barça gets It will not make you a rich club with a full wallet to sign. That is to say, the azulgrana team will not go to the market with 400 million. Much of that income will serve to reduce a debt that is close to 1,500 million euroswhile the other part may be used for improve salary cap and to be able to register new players, such as the already closed signings of Andreas Christensen and Franck Kessie. The club will continue to need sell several footballers and reduce the current salaries of the first male team -Frenkie de Jong is key- to be able to incorporate new footballers and improve the squad.