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Célia Gumbau-Serra named President beach club division at Nikki Beach Hotels & Resorts in Miami Beach

Célia Gumbau-Serra named President beach club division at Nikki Beach Hotels & Resorts in Miami Beach


Celia Gumbau-Serra

Nikki Beach Global, the first and original luxury beach club concept, announces the appointment of Célia Gumbau-Serra as President of the beach club division. Nikki Beach Global founder Jack Penrod will continue to serve as Owner & Chairman with Lucia Penrod leading the company as CEO.

Célia began her career in 1997 at Les Bains Douches, a renowned Paris nightclub as Assistant Artistic Director. Through the relationships she developed at the nightclub, she was offered the opportunity to work directly for Cathy and David Guetta as their assistant. Célia traveled the world with the duo, visiting Milan, New York, Ibiza and finally Miami, where she first experienced Nikki Beach in 1998. A few years later, after meeting Jack and Lucia Penrod at an event in Cannes during the film festival, Célia formally joined the Nikki Beach family where she worked for seven years as the US Marketing Director and Special Events Coordinator focused on securing pop-ups and partnerships.

In 2009, Célia was approached by Malaysian billionaire Francis Yeoh, the Managing Director of the YTL group, with the incredible opportunity to create her own hotel brand, MUSE, a boutique hotel in Saint Tropez consisting of just 14 luxury suites. In this role, she developed an innate understanding of the hotel industry and the corporate world and a few years later, Célia brought her expertise back to the Nikki Beach team. During this time, she oversaw both operations and marketing for Nikki Beach Saint Tropez, Nikki Beach Monte Carlo and Nikki Beach Saint Barth. In her years with the brand she has spearheaded the incredibly successful 10 year anniversary of Nikki Beach Miami Beach, took the lead on major events including movie premiere parties at the Cannes Film Festival and Venice Film Festival, coordinated private concerts for Daft Punk and Alicia Keys , and secured partnerships with Chopard, Gucci, Versace, Thierry Mugler, Jean Paul Gauthier, Valentino and many more.

Nikki Beach

Nikki Beach Hotels & Resorts
Miami Beach, Florida
United States



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