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Dubai-based distributor takes ‘major stake’ in Visualization

Dubai-based distributor takes ‘major stake’ in Visualization


Vue Audio Visual Trading has acquired a major shareholding in three companies in the enterprise and cinema sector.

The Dubai-based technical solutions distributor has invested in Visualization, in the UK; VISUA, which is based in Hungary; and CineAV Services, from South Africa

VueAV offers expertise and services covering projection, LED and signal processing within the corporate, educational, theme park and control-room sectors. The acquisitions will allow the company to extend its geographical reach.

Group chief executive Simon Smith said: “This was a natural move for VueAV. We have worked with the individuals and companies, and have been collaborating for several years. We can now leverage our expertise across the group, offering greater value, reach and penetration for our vendor partners.”

Under managing director Nick Pidgeon, Visualization has undertaken a major expansion over the past decade. Notable recent successes include an appointment as a Christie UK technical partner, an exclusive UK deal for VUE2 projectors, an exclusive UK agreement with MacroPix, a UK technical distribution partnership with Digital Projectionand the launch of a digital application technician training scheme.

VISUA is a technical distributor of cinema and AV technologies in central Europe. The company, which is run by managing director Andras Schmid, is based in Hungary.

CineAV provides technical support for the cinema and AV industry in Africa. The Johannesburg-based company is headed by managing director Tyron Ackerman.

“Ultimately, we are a people business,” added Smith. “We value our staff, our vendors and our customers. All four businesses have this same core DNA in their culture. With our continued expansion plan, we will continue to invest in further recruitment and training, and offer a unique service across our group to the markets we operate within.”



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