Photo: Ducati Media Home
«Riding a motorcycle is the most exciting thing you can do with your clothes on« KS34
Editor of Motosan.es – Life is Racing
Ducati has opened a new showroom in the center of Barcelona, specifically on Mallorca street, very close to the Sagrada Familia. In this space, Ducati fans will find not only motorcycles, but also accessories and clothing
It was last Thursday, May 5, when this new Ducati space opened its doors with several special guests, such as Francesco Milicia (VP Global Sales & After Sales Motor Holding), Jorge Martín (Pramac Racing MotoGP rider) and the Spanish actor and ambassador of the brand, Maxi Iglesias.
Long history of the Italian brand in Barcelona
Ducati and Barcelona were already strongly linked. In fact, it was the only city outside of Italy where Ducati motorcycles were manufactured under license from the 1960s to the late 1970sand its successes in races such as the 24 Hours of Montjuïc, of which 12 of 36 editions were won by Ducati, have marked its history.
For the opening of this new center, Ducati has carried the main values of its own motorcycles as a flag: style, sophistication, performance and confidence. So it makes its entire range available to anyone who wants to pass through its range, including the DesertX, which will be on display for a limited time, as well as accessories, clothing and “The Land of Joy”, the Scrambler territory, which is now integrated into the same showroom.
Ducati values the city of Barcelona
“I am happy to be present at the opening of this beautiful Ducati showroom in such an important city, and I want to thank Floreal Pérez (“Lico”), the owner of Ducati Barcelona, for his passion and dedication to the brand. Barcelona is not only the main motorcycle market in Spain, but also a territory with a special bond with the world of motorcycles and with Ducati, which forms an inseparable part of the history of the 24 Hours of Montjuïc. That is why we have put all our effort into providing Barcelona with a representation on a par with these two world icons: Barcelona and Ducati”, explained Ducati Sales Director, Francesco Milicia.
“Our commitment will continue in the future. We are pleased to see that the results of this strategy are already being noticed in the marketwith sales growth in the first quarter of 2022 of 20%, despite the difficulties in the world of supplies that the industry is experiencing”, Militia declared. To know more about the new Ducati Barcelona showroom you can access ducatibarcelona.com.
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